This really looks like an interesting development. Lauren on his blog has some input on this considering it has been something that he has been one of his ‘pet subjects’ for some time now. The only thing is that the process they are using now does not look scalable. I guess if the trial is a success, this will be an evolution for the future….

Google this week introduced an experimental feature on its Google News Web site in the United States to allow any person mentioned in a news report that is linked there to submit a written response.

A Google employee then must verify the authenticity of the e-mail response. Methods include independently tracking down the subject’s contact information and calling that person directly, or checking the author’s e-mail address and phone number against information on a company or organization Web site.