In the wake of massive data breaches at businesses, educational institutions and medical facilities, consumers are modifying their purchasing behaviour, including online buying, out of concern for the security of their personal information, according to the 2007 Consumer Survey on Data Security.

The survey from Vontu, a Data Loss Prevention solutions firm, and the Ponemon Institute, a privacy and information management researcher, found that 62% of respondents have been notified that their confidential data has been lost.