Read this article from Time magazine it is quite interesting and fun…an excerpt follows :o)

Reality is catching up with Second Life….The ballyhoo surrounding this online community has led multinational brands from Reebok to Toyota to establish beachheads on Second Life to interact with consumers and be a part of the next wave in social networking. In April market-research firm Gartner predicted that by the end of 2011, 80% of active Internet users will have some sort of presence in a virtual world, with Second Life currently one of the most populous…..

and looks like terrorists have come to SL too…..
Companies are drawn to these techno-savvy trendsetters who spent 22 million hours on the site last month. But some devotees are so upset by increasing commercialization that a group called the Second Life Liberation Army last year gunned down virtual shoppers at American Apparel…..