New business is booming in the virtual online worlds, with new needs surfacing as the needs of the physical world are found to be lacking online in the virtual world. One of these is a demand for a third party to take care of a person’s online identity and reputation after they have died. There is a new start-up for example in Sweden called “webwill” that are specialised in cleaning up after death. Even though clearly this type of effort could be done by some person near and dear to the deceased, by using an objective third-party, one can leave effectively a ‘will’ on how one would be seen by their children, grand-children etc., in their online persona after they have moved on to the other not so physical or virtual world 🙂

Webwill offer you the opportunity to take control of your life after you die. So think about this, check it out, it is quite interesting. Website is in both Swedish and English.