There is a lot of activity going on in protest in Skåne (Sweden) whereby the Coop have decided to stop selling milk that is produced in Skåne in their stores and instead sell milk from Denmark. As soon as Coop customers heard that this decision was made a pressure group was set up in Facebook to complain on what grounds this decision was made. This is really easy to do in Facebook. This was going on in 2009. Now there are over 12000 members and it has made Swedish news on the TV.

This is one of those great examples where social networking tools empower the people! This forces the giants to listen and not just brush away this one single irritating fly that won’t stop buzzing. Instead they have a hornets nest to manage…