I am sitting in my car waiting for the ferry that takes me and my daughter over to my island where my home is. The Baltic sea is covered in ice and I am thinking what an interesting day it has been.

We visited today the ICT conference here at Kista, Stockholm. A small conference but interesting because I was struck by the number of companies there were offering services to up your Google ranking. So for example if you Googled ‘privacy’ and I wanted this blog to be returned on the first page I can pay a monthly fee to one of these companies.

I wonder how they do this? I know that Google’s ranking algorithm (Google dance) is very secret. Clearly much research has gone into this so as a profitable business can be made from this.