I’ve been posting about this before, the thing on “cookie consent” in the new EU privacy law. Well now there have been some guidelines published by the Information Commissioner’s Office.

Simply advice is as follows:

We advise you to now take the following steps:
1. Check what type of cookies and similar technologies you use
and how you use them.
2. Assess how intrusive your use of cookies is.
3. Decide what solution to obtain consent will be best in your
circumstances.

The main difference in behaviour is often those using cookies to collect your behaviour data used to by default give you the option to opt-out, however now you must consent, i.e. opt-in. This is now aligned to the general collection of personal data in the EU.