I just love this quote from Kimon Zorbas, the vice president of the Interactive Advertising Bureau Europe “most Europeans were not troubled by behavioural advertising” and “Customer profiling is a basic to any business, not just online business” then in response to the opt-in clause in the EU cookie directive “if that were to happen, I am afraid it would kill a significant part of the industry.” Read more at The New York Times.

Is it not more to do with re-thinking how they do this? Come-on these advertisers have been creative in coming up with the cookie thing, and not even given the consumer a choice, they eat cookies whether they like it or not. Zorbas also said that those that didn’t want cookies “could simply block them through the industry’s Web site”.

Sure, and then we come to those zombie cookies, they are pretty creative. They never go away. I write a post on this not long ago.

I have nothing against cookies, after all they are very convenient. What I am against is that I get them without being asked, that I need to opt-out. Opting out is not always so straightforward. There are some websites where I definately do not want cookies from. There should be a button on the main page, right in from of you that states in big letters OPT-IN. And when you have done that it changes to OPT-OUT. Then you feel that you have some control. You, the customer can choose who is tracking everything that you do online.