This is as claimed by Johan Staël von Holstein. Do you believe that everything you are digitally, and do online should belong to you? This includes your “digital identity” and all data/information you create online associated with your identity?

I placed “digital identity” in quotes because today it is not your digital identity, it is in fact not a digital identity at all. It is purely some fields in a database somewhere, in many databases. In fact you have no idea where you exist digitally. You may know that you exist in social networking tools such as Facebook, but not where your information has propagated to. Social networking tools have enabled you to add contextual information to your identity name, or your ‘digital identity’, i.e. your digital footprint, but you do not own this. These rich corporations makes loads of money from your digital footprint, but it should be you who is making money from this. It is, after all, your intellectual property!


Everything you create online should belong to you. All user-generated content should be the intellectual property of the individual, user, who created this content. You should have control over your digital identity, and your digital footprint. Organisation should have control over their corporate identity, but not yours! I call this not identity management (IAM/IDM), the term used in organisations, but IDENTITY CONTROL. This is the future!

Listen to a recent podcast released 07 May 2014, where Johan talks about these things, like when and why will Google and Facebook die? The future of identity control. Listen to it all, the real cool stuff comes in the second half of the podcast, so hang in there!