I have made a few posts about privacy seals on this blog, however their integrity is being tarnished by Controlscan that certified the privacy and security of online retailers and other Web sites but has been accused of misleading consumers about how often it monitored the sites and the steps it took to verify their … Continue reading Controlscan tarnishes integrity on the use of privacy seals
I came across this good article on the use of trustmarks, their effectiveness, etc. This follows quite nicely the posting on privacy seals that I made July 2007.
I have been seeing more and more the use of the Truste privacy seal. Yahoo/Flickr for example refer to this in their privacy statement. They are still collecting PII and using it for research, but they do not sell it. Of course it still doesn't prevent them from using our PII to create profiles, strip … Continue reading Truste Privacy Seals
A privacy seal is an image that you display on your Web site that is granted by a privacy seal provider. It provides easily verifiable assurance to your customers that you care about their private information.Take a look at this report from Forrester that does a comparison of different type of privacy seals available. Date … Continue reading Privacy Seals ‘opt-in’ or ‘opt-out’